get to know me
I help you become aware of your invisible barriers, align to the woman you want to become, and take action to 3d print your ideal life into reality.
In June 2021, in the wake of the pandemic, I stepped away from a coveted position at Google to venture into the world of entrepreneurship. This journey, embarked upon with a mix of overconfidence and ambition, led me through a series of humbling experiences. As a mother navigating this new path, I faced burnout, business challenges, and a series of personal struggles, ego deaths, and awakenings. These experiences culminated in a profound realization I had been unknowingly seeking: the transformative power of habits.
I'm alessia, a habits & High-performance coach in scottsdale, Arizona
Hi, I'm
My journey since has been an immersive exploration into the world of habits. I've delved into behavioral science, the impact of neuroscience on our beliefs and habits, the transformative potential of quantum principles, and the importance of reconnecting with our soul's wisdom.
There are no shortcuts to meaningful change. However, combining proven frameworks with energetic alignment and soul-centeredness can lead to precise, purposeful, and fulfilling life transformations.
That's where I come in.
Alessia
I've walked in your shoes.
For the longest time, i felt held down by an invisible barrier.
Have you ever had a light bulb moment when you suddenly become aware of something as it actually is—not as you've perceived it to be? That's what happened to me in June of 2022. A year into my entrepreneurial "corporate dropout" journey, I realized the only thing in my way was me — specifically, my identity and how much abundance I was capable of holding.
Since then, I've become an expert on habits and behavior science. I have gone deep into identity work, always extracting what I can teach and help others with as I go.
I can say with certainty: you are so much closer to your favorite version of you than you realize. Together, I'd love to help you get there and cast an even bigger vision of what's possible.
And then, it finally clicked.
Perhaps you're outwardly successful and have a near-perfect life... on paper. Or maybe you're awesome at what you do, but you've lost sight of who you are. Do you feel like there's never enough time to get it all done? Or that your relationships and personal needs are usually last on the list? If you feel like you're playing Whac-A-Mole, then you're likely ready to get off the hamster wheel and shed the layers of expectations and programming to come back home to yourself.
Are you ready to live a life of fulfillment, shining your light and creating a legacy? To channel that main character energy and turn your current reality into your prequel?
Seriously, it's possible.
I help high-achieving women step into a life of spaciousness and harmony.
LET'S WORK TOGETHER
Through:
- Curiosity
- Knowledge
- Community
- Lovingly direct coaching and accountability
- Products that raise the vibe
it's simple. my mission is impact.
my
- We are all one, splinters of the same whole.
- Every human being deserves kindness, respect, and an open path to pursue health, happiness, and their full, authentic expression.
- Maintain an open mind, always.
- The only rule is the golden rule.
mission
This version has been distilled down. You can read my full mission statement here.
(PSST: You can Make a copy of it and use it as a template!)
2013
I felt on top of the world. I worked harder than I ever had in my life, getting into the office by 6am, making over 100 calls a day and quickly becoming a top performer. Promotions into management soon followed.
My first job in tech sales,
at a startup (Houzz.COM)
2016
This will forever be the highlight of my tech sales career. I loved the company (still do!), loved my bosses and coworkers, and had incredible customers. Then, the day I came back from maternity leave, I found out my role might be eliminated. I started interviewing internally and externally and got an offer from Google I couldn't turn down.
I start at salesforce
2021
...on March 2, to be precise. Part of the last in-person onboarding class for over a year, I struggled to balance ramping up at in incredibly complex and technical role while working three hours a day thanks to having no childcare during the pandemic. By December, I sank into a deep depression as my identity of being a "top performer" vanished before my eyes. An existential crisis ensued.
a serendipitous meeting on a plane propels me into full-time entrepreneurship
2020
I met Jodie on the flight home from Maui and she was my sign to quit my job at Google, the stress of which was slowly killing me. (Yes, seriously.) Having helped businesses scale, grow, and become more efficient in my tech sales roles, I was overly confident when I became an entrepreneur. My first business failed to launch. My priorities were upside down. Humble pie became my favorite dessert.
I start at Google Cloud
2023
Our outputs and results get determined by the inputs. As the saying goes, "shit in, means shit out." I transformed my life, little by little, and became the happiest I'd ever been. The "upward spiral" begins.
the lightbulb turns on. habits are the missing link between my current and desired reality.
How I BECAME the Go-To Habits Girl
MILESTONES ON MY JOURNEY
if I can pivot, so can you!
pivot with me
2019
I started a wine "side-hustle" six months before COVID. As you might expect, it exploded, as people were confined to their homes... and wanting to drink. I too struggled, and my relationship to alcohol grew extremely unhealthy, though outwardly, no one would have suspected this was the case.
I start an online wine business (that grows to 7-figures in
two years)
2022
In January, I walked away from the 7-figure online wine business I built because I could no longer tolerate the misalignment.
That June, I wrote and delivered the joint eulogy for my grandparents. In doing so, I had an epiphany—that I was not living a life that would lead to a eulogy that I would be proud of.
On June 13, I quit alcohol. I briefly attempted moderation in January 2023 and quit for good on April 1, 2023.
the year i becAme alcohol-free
2024
I published my first book on June 13, two years after my sobriety date. It became a bestseller. More importantly, I receive messages almost daily from women who have had their entire paradigm shift from reading it.
Change is a choice, and I'm walking the talk. I would love to help you walk it, too.
my higher self era begins
Almost there!
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