Welcome to this episode recap of INHABIT with Alessia Citro featuring the inspiring Ati Grinspun, who went from bartender to branding expert. If you’ve ever struggled with owning your past or doubted your personal branding journey, this episode dives deep into overcoming those barriers and thriving authentically. Discover how embracing authenticity can revolutionize not just your life, but your business as well.

A Journey from Bartender to Branding Expert

Ati Grinspun, now a renowned personal branding and business coach, shared her incredible journey from bartender to branding expert. For years, Ati concealed this part of her life, feeling it didn’t align with the professional image she wanted to create. However, by embracing her authentic story, Ati transformed her personal brand and business. This pivotal shift allowed her to connect more deeply with clients and build a thriving coaching business.

The Power of Authenticity in Personal Branding

Ati’s journey highlights the power of authenticity in personal branding. By sharing her genuine story, she found that her clients resonated more deeply with her experiences. This openness not only boosted her confidence but enhanced her business relationships. As Alessia Citro emphasizes, owning your story—even the challenging parts—can be liberating and drive meaningful connections with your audience.

How to Build a Personal Brand That Stands Out

Building a personal brand isn’t just about appearances; it’s about authenticity, presence, and self-assurance. Ati encourages entrepreneurs to embrace their uniqueness and share their real stories. This is what sets you apart in the crowded marketplace. Personal branding isn’t about being perfect; it’s about being real.

Overcoming Limiting Beliefs and Growing Your Brand

Ati and Alessia explore the challenge of limiting beliefs that often hold us back from achieving greatness. Ati shares how overcoming self-doubt allowed her to launch her business and step into her power. Her advice? Start sharing your knowledge and skills, even if you feel unprepared—because growth comes through action.

Upcoming Personal Branding Event in Las Vegas

Ati is hosting an exciting personal branding event, BE YOU BRAND LIVE, in Las Vegas at the end of September. If you want to elevate your brand and step into your personal power, this is the event for you. With sessions on community building, networking, and overcoming limiting beliefs, it’s a must-attend for anyone looking to level up their personal brand. Use the special code ALESSIA for a 10% discount on tickets.

Developing Habits for Success

Both Ati and Alessia stress the importance of personal habits like meditation, journaling, and breathwork in maintaining balance and achieving success. These daily routines help them stay grounded while growing their businesses. Ati shares how she integrates these practices into her life to stay focused and energized.

The Role of Visual Branding in Personal Success

Visuals play a crucial role in branding. Ati and Alessia emphasize the importance of investing in professional brand photography to elevate your business. High-quality visuals help tell your story, build trust, and attract high-value clients. Ati believes that strong visuals are a key differentiator in building a standout personal brand.

Tips for Building an Effective Personal Brand

• Embrace Your Authenticity: Share your real story—your audience will connect with you on a deeper level.
• Invest in Professional Visuals: High-quality brand photography can help you create a polished and consistent image.
• Own Your Presence: Your unique opinions and experiences matter—don’t be afraid to stand out.
• Keep Growing: Building a personal brand is an ongoing journey. Stay committed, and be open to change and growth.

Final Thoughts

Ati Grinspun’s journey is a powerful reminder that your past—no matter how different from your present—can be an asset. By embracing her background and authenticity, Ati built a successful brand that resonates deeply with her clients. Whether you’re transitioning careers or leveling up your business, your personal story has the power to transform your brand and attract your ideal audience.

For more insights, tune into the full episode of INHABIT with Alessia Citro and learn more from Ati Grinspun in the Be You Brand Academy, where she empowers female entrepreneurs to build authentic, impactful brands. Also, grab Alessia Citro’s bestselling book “Higher Self Habits” for actionable tips on personal development and branding success.

You can listen to the full episode on Apple HERE or on Spotify below.