When I sat down with Callan Faulkner for the latest episodes of INHABIT with Alessia Citro, one truth rose to the surface: AI is not just a tool. It’s an advantage that too many women are still afraid to take. Callan Faulkner built a $4M business in just 18 months by teaching others how to leverage AI (and using AI to do so)—not as a replacement for her brilliance, but as the amplifier of it.
That’s the conversation I want to bring here. Because if you’ve ever wondered, “How can I scale without drowning in mental load or burning out on hustle?”—this episode is your answer.
What You’ll Learn From Callan Faulkner
- How AI can remove the invisible weight of mental load
- Why documenting your voice and process keeps your content authentic
- The tools that allowed Callan to scale from idea to $4M in record time
- How AI creates more space for intuition, freedom, and flow
The Mental Load Is Not Your Badge of Honor
I’ll be real with you: most high-achieving women I work with think holding everything in their heads is just part of the deal. We juggle family, business, expectations, and somehow treat the stress like proof of our value.
But as Callan Faulkner said in our conversation, “Our brain is not meant to be a storage tool; it’s meant to be a processing tool.”
That line stopped me. Because the truth is, mental load isn’t a badge of honor. It’s a bottleneck. And AI, when used with intention, is the lever that removes it.
Callan Faulkner’s AI Playbook
So how did Callan actually do it? How do you go from idea to $4M in just 18 months?
She didn’t use AI as a gimmick. She used it as infrastructure.
- Wispr Flow voice-to-text: capturing ideas instantly instead of letting them slip away
- Custom GPTs: training AI on her brand voice so content feels authentic
- Claude projects: turning a single recording into podcasts, blogs, newsletters, and more
- Finance tools + strategy: pairing AI with “Simple Numbers 2.0” and labor efficiency ratios to stop revenue leaks
Her advice was simple: “You cannot automate a process that doesn’t exist.” So before she scaled, she documented. She made her workflows visible. And AI amplified from there.
AI as the Doorway to Flow and Freedom
This isn’t about robots replacing humans. It’s about removing the friction that keeps you from your highest frequency.
Instead of being buried under busywork, Callan used AI to:
- Process emotions (she even asked AI to channel Brene Brown or Esther Perel during triggers)
- Automate repetitive workflows so her energy could be spent on vision
- Scale her reach without diluting her authenticity
She told me: “Whenever I am triggered about anything, AI is my first place that I go.” That’s not outsourcing your humanity—it’s resourcing your clarity.
Why This Matters for You
Here’s the hard truth: if you’re still avoiding AI, you’re not protecting yourself. You’re stalling yourself. Callan Faulkner is proof that women who embrace these tools scale faster, feel lighter, and show up as leaders with more presence.
Whether you’re a founder juggling ten hats or a creative craving freedom, this isn’t about adopting the next trend. It’s about giving yourself the space to breathe, create, and lead from flow instead of force.
What You’ll Walk Away With
By listening to this episode, you’ll see that AI can:
- Create more ease in your day-to-day business
- Turn overwhelm into clarity and output
- Help you scale without sacrificing authenticity
- Give you permission to drop the mental load and step into flow
Final Word
AI is not here to replace you. It’s here to elevate you. And as Callan Faulkner’s story shows, the women who embrace this shift are the ones who will thrive—not just in revenue, but in freedom and alignment.
So stop waiting. Tune in, get curious, and imagine what becomes possible when you finally take the advantage you’ve been afraid of.
And whatever you do, don’t delay on signing up for Callan’s Effortless Business Bootcamp while it’s on early bird for only $47!
🎧 Listen to episodes 205 and 206 with Callan Faulkner on Apple Podcasts or Spotify:
- EP 205. Callan Faulkner: AI Is the Advantage You’re Afraid to Take [Apple | Spotify]
- EP 206. AI BONUS with Callan Faulkner: The 3 P’s of Prompting [Apple | Spotify]
This blog post was generated by AI. Want to learn how I do this in 5 minutes or less? I teach this and more in The Audio Authority Blueprint Podcast [Systems Only] program. Click here to learn more.
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