When it comes to email marketing for female entrepreneurs, having a tool that works for you—not against you—is crucial. Enter Flodesk. If you’re an author, coach, or podcaster looking to grow your community and boost sales, Flodesk is an email marketing platform designed to make your life easier and your emails more beautiful. I’ve been using Flodesk to run everything from my Soul Sisters Book Club to event ticket sales, and it’s been a game changer for my business.

What is Flodesk?

Let’s start with the basics. Flodesk is an email marketing platform designed with simplicity in mind. It’s got a drag-and-drop interface, beautiful templates, and easy-to-use features that make email marketing look and feel good. Whether you’re new to email marketing or looking to level up your game, Flodesk caters to creators like you—people who want style, function, and results without feeling like they’re getting a degree in email marketing just to make it happen.

Why I Chose Flodesk (and Why You’ll Love It Too)

There are tons of email marketing tools out there, but Flodesk stood out to me because of how easy it was to create beautiful, on-brand emails without getting stuck in tech overwhelm. Here’s why I think you’ll fall in love with it:

• Stunning Design Templates: Let’s be real—design matters. Flodesk’s templates are modern, fresh, and so easy to customize. No more spending hours tweaking designs; their layouts make your emails look like a pro designed them (even if you only spent 10 minutes). For a busy entrepreneur, this is everything.
• Automation That Works Like a Charm: Whether you’re hosting events or running a book club (like me), automation is your best friend. With Flodesk, I can set up workflows that automatically send emails to my list based on what they’ve opted into—no manual work required. And the real magic happens with the integrations. I use Zapier to connect Flodesk seamlessly to my other tools like ThriveCart and Kajabi, so all my sales and membership info flows straight into Flodesk without me having to lift a finger. It also connects directly to my online quiz tool, automatically adding quiz-takers to my email list and segmenting them based on their answers for highly customized follow-up.
• Flat Pricing (No Surprises): A huge perk is Flodesk’s flat pricing. You can have as many subscribers as you want without the price increasing. It’s perfect for female entrepreneurs who are scaling and don’t want to stress about their email list growing too big for their budget.

How I Use Flodesk: Real-Life Examples

I’ve been using Flodesk in a few key areas of my business, and I want to share two use cases that might resonate with you.

1. Running My Soul Sisters Book Club with Ease

My book club is near and dear to my heart. It’s a place where women come together, dive into powerful reads, and share insights that transform not just their bookshelves but their lives. Managing it used to be a bit of a headache—keeping track of who wanted to join, making sure they knew what book we were reading next, sending reminders about calls. It was a lot.

But with Flodesk, I created an opt-in form where anyone interested in joining the Soul Sisters Book Club can subscribe. They’re automatically added to a book club segment, and I’ve set up a workflow that sends notifications about the next book and reminders for our calls. This automation alone has saved me hours every month, and it keeps everything organized so I can focus on the fun stuff—like discussing our latest reads.

2. Selling Event Tickets and Pre-selling My Book

When it comes to event sales, Flodesk has been a lifesaver. I’ve used it to run ticket sales for various events, and it’s been incredibly effective. One of the coolest features is how easy it is to set up a campaign for pre-selling something—like my book.

I created a presale campaign through Flodesk and made over four figures from the email sales alone. Talk about results! The best part? It didn’t take me weeks of planning. I designed an email campaign with a simple call-to-action and sent it out to my segmented list. Flodesk’s templates made the email feel polished and professional without me needing to hire a designer.

Flodesk’s Key Features That Every Female Entrepreneur Should Know About

While I could rave about Flodesk all day, here are a few features that make it a must-have for any entrepreneur:

• Visual Email Builder: Drag-and-drop functionality means you can create emails in minutes. Perfect for those of us who need things to look good and work quickly.
• Automated Workflows: Whether you’re welcoming new members to your community or reminding people about event details, workflows allow you to automate these communications with ease. I also use Zapier to seamlessly connect Flodesk to my other tools, including ThriveCart and Kajabi. This means all my sales and membership info flows right into my email marketing without me lifting a finger. Plus, Flodesk connects directly to my online quiz tool, seamlessly adding anyone who takes the quiz to my email list and segmenting them for customized follow-up.
• Subscriber Management: You can create segments (like my book club list!) to make sure the right emails are going to the right people.
• Integrations: Flodesk integrates with your favorite tools, like Shopify and Zapier, making it easy to connect all the pieces of your business together.
• Analytics: Get real-time data on open rates, click-throughs, and more so you can see what’s working and tweak what’s not.

Why Flodesk Over Other Tools?

I’ve tried other platforms, and while they work, they often feel clunky and come with a steep learning curve. And, their email templates are ugly! Meanwhile, Flodesk is intuitive, beautiful, and effective. Plus, the flat-rate pricing means I’m not penalized for growing my audience—a rare find in email marketing platforms.

How to Get Started with Flodesk (and Save 50%!)

If you’re ready to simplify your email marketing and create beautiful, effective campaigns without spending hours on design, then Flodesk is for you. And guess what? You can get 50% off your first year by using this link: https://flodesk.com/c/ALESSIA.

I recommend taking Flodesk for a spin—create a few campaigns, test out the automations, and see how it works for your business. It’s made my life so much easier, and I’m confident it can do the same for you.

Flodesk isn’t just another email marketing tool—it’s the one that finally works with you, not against you. Whether you’re running a book club, hosting events, or selling your latest product, it’s a tool that can help you grow your community and income with ease. So, what are you waiting for? Sign up, snag that 50% off deal, and start creating emails that convert.

Affiliate Disclosure: I am a proud partner of Flodesk, which means I may earn a commission if you sign up using my affiliate link—at no additional cost to you. I only recommend tools and products that I personally use and believe will add value to your business.